Californian Style


IMG_5339Starting with the March 2nd and continuing with March 16th by-weekly vintages releases, together with LCBO’s spring issue of Food & Drink Magazine showcasing two articles; the LCBO kicked-off a full-on promotion of Californian wines under the ‘Californian Style’ branding. For nearly a month, the LCBO has promotions and free tastings across 630 LCBO stores and features over 100 products, of which 22 are new. The LCBO also organized three high-profile events.  The first took place on March 8th at the ’flagship’ Summerhill store, with celebrity chef Duskie Estes pairing her two signature dishes with seven wines.